To protect and enhance the cultural and natural value of the Douro axis area.
To enhance the value of and promote the natural and cultural heritage around the river to attract new visitors and tourists.
To propose sustainable models to conserve the tangible and intangible heritage of the Douro.
To reinforce the joint image and the tourism resources related to the river, using ICT and social networks.
To promote sustainable, high-quality tourism based on the cultural and landscape heritage of riverside municipalities.